Guides
Better forms start with better questions.
Field-by-field examples, writing advice, and checklists you can put to work.
How to create a survey people can answer
Learn how to plan a survey, choose question types, write neutral prompts, and test the filling experience before launch.
Read the guideWriting survey questions people answer honestly
Fix double-barrelled, leading, and vague questions with concrete rewrites, plus a quick check you can run before publishing.
Read the guideChoosing a rating scale you can compare
Decide between three, five, and seven points, whether to label every option, and how to avoid scales that cannot be compared later.
Read the guideForm logic without the tangle
Use branching and skip rules to shorten a form, and build a habit of testing every path before you publish.
Read the guideWhen to split a form into steps
Break a long form into pages that reduce abandonment, with an honest progress signal and a plan for partial answers.
Read the guideMaking forms usable for everyone
Fix the labelling, focus, error, and contrast problems that stop keyboard and screen reader users from completing a form.
Read the guideTelling people what happens to their answers
Write a clear purpose statement, make consent a real choice, and plan how long you keep responses before you collect them.
Read the guideA practical form design checklist
Check form labels, required fields, mobile layouts, error messages, and data handling before asking people to submit information.
Read the guideUse cases you can adapt
- Customer feedback formsBuild a customer feedback questionnaire with clear rating scales, useful follow-up questions, and a plan for reviewing answers.
- NPS surveysRun a Net Promoter Score survey with the standard 0–10 question, one useful follow-up, and a realistic view of what the score can tell you.
- Lead capture formsDesign a lead capture form that asks for the minimum useful information, states what happens next, and is honest about how the contact will be used.